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Girl Wearing Jewelry - Shop Online at Mithra and Co.

The 11pm Panic — When You Realize Tomorrow Has an Event and You Have Nothing to Wear With Your Outfit

It is 11pm. The outfit for tomorrow is sorted — finally. But you just held it up properly and realised the neckline is completely wrong for that one necklace you had planned on. So now you are sta...

Coseup of hands wearing bracelets holding a jewelry box filled with gold plated rings and studs

You Buy Jewelry and Never Wear It — Here Is Why

There is a very specific drawer, a corner of a dressing table, or a velvet pouch sitting on a shelf since last Eid that almost every Pakistani girl owns. It is packed with jewelry. Yet, on any ord...

Jewelry for Summer Shaadi Season in Pakistan — What Survives the Heat and What Doesn't

Jewelry for Summer Shaadi Season in Pakistan — What Survives the Heat and What Doesn't

Jewelry for shaadi season in Pakistan is a different problem from jewelry anywhere else. It is not just about looking right for the occasion — it is about surviving 42°C heat, six hours of continu...

celebrity wearing gilded clover necklace from mithra and co and holding it in her right hand.

Celebrity Jewelry Pakistan 2026 — The Honest Version You Can Actually Wear

Pakistani celebrities have always influenced how women dress — but something shifted in 2026. The influence moved from what they wear on screen to what they wear off it. The behind-the-scenes Inst...